Archive for November, 2011

It’s Not All About YouTube : Alternative Video Platforms

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By Carla Marshall

Unless you are a seasoned internet video poster, you’d be forgiven for thinking there is only one website for this sort of thing and that’s YouTube. Admittedly YouTube is the most popular video site powering way ahead of its competitors with approximately 450,000,000 unique visits a month!

YouTube

Dependent on where you are in the world, other video sites are also proving very popular with businesses and ...

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SEO after the Google Freshness Update: Techniques and Strategies

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A few weeks after the so called Google Freshness Update most people in the SEO industry are still coping with it and trying to assess the outcome. There are some useful resources out there already but I missed a post dealing with actual measures you can undertake now as a webmaster or website owner to deal with the update.

Thus I decided to collect such obvious techniques and strategies for ...

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Soft Ranking Signals Will Dominate the Near Future of Google Search

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When looking at the most recent changes of Google’s ranking algorithm for it’s organic search you will notice that it’s not just about the algo anymore. In 2011 it became obvious that Google takes more and more usage signals into account when ranking websites. The recently leaked Google quality rater guidelines prove that as well. The 125 pages long PDF document often mentions “usefulness” or in other ...

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