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Soft Ranking Signals Will Dominate the Near Future of Google Search

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When looking at the most recent changes of Google’s ranking algorithm for it’s organic search you will notice that it’s not just about the algo anymore. In 2011 it became obvious that Google takes more and more usage signals into account when ranking websites. The recently leaked Google quality rater guidelines prove that as well. The 125 pages long PDF document often mentions “usefulness” or in other ...

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Make your video work harder for you

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So, we all know Google loves a well made, interesting and relevant video and will reward you with a long term, pretty high (perhaps the highest) ranking within it’s search pages for making the effort. We also know that video is a fantastic way of keeping visitors on your site longer, which again, Google will reward.

text video

All very positive news for SEOs and site owners, but are ...

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How to Evaluate Links – A Checklist + Tools

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Even with the growing importance of social media one of the most significant tasks of SEO specialists is traditional link building. By traditional I refer to real a href links on websites and blogs not social media mentions on Facebook, Twitter or Google+

Links usually vary in quality to the point where one link looking similar to another can be worthless while the other one is a so called authority ...

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How to Select a Domain for SEO and Branding

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One of the most important factors of SEO is the right domain name. Likewise, you need a domain name that represents and creates your brand. It’s also quite difficult to reconcile branding and SEO in many cases. In this post I’d like to show you how you can come up with a domain name that is both great for ranking in Google and to get a memorable and recognizable ...

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