Archive for 'Google'

How to Use Social Media for SEO in 2012

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Eric Schmidt of Google has confirmed recently in an interview that social media activity is a ranking signal for Google search. Earlier confirmations were still a bit vague and unofficial. I already predicted that soon it will be one of the main factors in the Google algorithm as links become less and less reliable. For years some people in the SEO industry denied that you need ...

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Soft Ranking Signals Will Dominate the Near Future of Google Search

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When looking at the most recent changes of Google’s ranking algorithm for it’s organic search you will notice that it’s not just about the algo anymore. In 2011 it became obvious that Google takes more and more usage signals into account when ranking websites. The recently leaked Google quality rater guidelines prove that as well. The 125 pages long PDF document often mentions “usefulness” or in other ...

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Google is still the biggest player in the UK search market

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It’s no surprise that Google still dominates the UK search space but Hitwise have recently confirmed that the Search Engine now has an “unprecedented 92% market share of all searches conducted by UK Internet users”. This overwhelming share becomes even more vital considering the decrease in search engines as a means of driving traffic to a site.

Hitwise also confirmed that social networks currently drive just under ...

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Google Search Stories

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After seeing this great post from Lisa Barone yesterday I was inspired to have a little play around with Google’s new little toy, Search Stories. My first effort is a little self indulgent  (and rubbish) but hey….

http://www.youtube.com/watch?v=8HKw2km4XW0

However, I can see the benefit of using this software for capturing data for mini presentations (or even for keyword reports LOL). I guess if you wanted to show someone the benefit of universal search for a topic then it’s a ...

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