Archive for 'seo'

How to Use Social Media for SEO in 2012

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Eric Schmidt of Google has confirmed recently in an interview that social media activity is a ranking signal for Google search. Earlier confirmations were still a bit vague and unofficial. I already predicted that soon it will be one of the main factors in the Google algorithm as links become less and less reliable. For years some people in the SEO industry denied that you need ...

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SEO after the Google Freshness Update: Techniques and Strategies

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A few weeks after the so called Google Freshness Update most people in the SEO industry are still coping with it and trying to assess the outcome. There are some useful resources out there already but I missed a post dealing with actual measures you can undertake now as a webmaster or website owner to deal with the update.

Thus I decided to collect such obvious techniques and strategies for ...

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Soft Ranking Signals Will Dominate the Near Future of Google Search

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When looking at the most recent changes of Google’s ranking algorithm for it’s organic search you will notice that it’s not just about the algo anymore. In 2011 it became obvious that Google takes more and more usage signals into account when ranking websites. The recently leaked Google quality rater guidelines prove that as well. The 125 pages long PDF document often mentions “usefulness” or in other ...

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How to Evaluate Links – A Checklist + Tools

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Even with the growing importance of social media one of the most significant tasks of SEO specialists is traditional link building. By traditional I refer to real a href links on websites and blogs not social media mentions on Facebook, Twitter or Google+

Links usually vary in quality to the point where one link looking similar to another can be worthless while the other one is a so called authority ...

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