Archive for 'seo'

How to Select a Domain for SEO and Branding

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One of the most important factors of SEO is the right domain name. Likewise, you need a domain name that represents and creates your brand. It’s also quite difficult to reconcile branding and SEO in many cases. In this post I’d like to show you how you can come up with a domain name that is both great for ranking in Google and to get a memorable and recognizable ...

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An SEO Audit is the First Step to Online Marketing Success

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An SEO Audit is the First Step to Online Marketing Success
Although the Internet is a powerful tool, its sheer size prevents companies from easily connecting with customers. The Official Google Blog noted the prominent search engine had indexed a billion webpages by 2000, and Google reached a trillion unique pages by 2008.

The overwhelming numbers of webpages means companies and individuals must employ sophisticated SEO practices to gain any kind of visibility and an SEO audit should be performed at the start of any marketing campaign to ensure ...

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Google is still the biggest player in the UK search market

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It’s no surprise that Google still dominates the UK search space but Hitwise have recently confirmed that the Search Engine now has an “unprecedented 92% market share of all searches conducted by UK Internet users”. This overwhelming share becomes even more vital considering the decrease in search engines as a means of driving traffic to a site.

Hitwise also confirmed that social networks currently drive just under ...

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SEO Project Management with Evernote & Raven Tools

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By Carla Marshall

I’ve already written about my love of using Evernote for SEO project management, and that hasn’t changed in my three years as a premium user. However, as an SEO, I also work with a number of other applications and it’s sometimes quite the challenge to co-ordinate everything to ensure that I’m working as efficiently as possible.  However, I seem to have found a system that works for me, and as I’m always being asked ...

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