Archive for 'Social Media'

How to Use Social Media for SEO in 2012

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Eric Schmidt of Google has confirmed recently in an interview that social media activity is a ranking signal for Google search. Earlier confirmations were still a bit vague and unofficial. I already predicted that soon it will be one of the main factors in the Google algorithm as links become less and less reliable. For years some people in the SEO industry denied that you need ...

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Google is still the biggest player in the UK search market

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It’s no surprise that Google still dominates the UK search space but Hitwise have recently confirmed that the Search Engine now has an “unprecedented 92% market share of all searches conducted by UK Internet users”. This overwhelming share becomes even more vital considering the decrease in search engines as a means of driving traffic to a site.

Hitwise also confirmed that social networks currently drive just under ...

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The wonderful world of Twitter

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Contrary to those that know me, I don’t really believe that Twitter is the best thing to happen to internet marketing ever….honest. However, I do think it has an incredibly important part to play in an holistic search marketing campaign, if used with some thought and a clear strategy. Primarily a communication tool, ironically this represents both Twitter’s greatest strength and also its greatest weakness. Anyone with internet access can open an account in under a minute and ...
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