YouTube gives you approximately 5000 characters to use in your description area and it’s a fantastically useful space to promote your brand, service or your product just that bit further.
Some nice examples here, there’s a car review and the video maker has placed a link to a page on their site a landing page on their site that carries on that review, so a really nice strong call to action
‘Lush’ have included a link to a petition that people can sign if they feel strongly enough about the issues involved in the video they’ve just watched on the Lush Channel. Again, a really strong call to action there.
This is a great one from ‘Weetabix’ – they have links to social media networks and even included a Twitter hashtag which is fantastic! That’s just above the fold and below the fold, more links to social networking sites, their home page, and just a little bit of information about the campaign itself.
This isn’t so great from ‘Tesco’. A really poor use of the descriptive area I think they haven’t even made their link clickable – so really, no use at all to Tesco! I bet their click through rate back to their site is really bad…..
Just a few hints and tips – make the most of the descriptive area and join us next time for some more tips!