SEO

Our SEO services start with a review of your business, your website and your online competitors to ensure we understand your website’s strengths and weaknesses from a search engine point of view. Of course this always provides us with a detailed understanding of what makes your business tick.

Our organic SEO services are all “white hat SEO” which means that we only use techniques encouraged by the search engines and will never engage in practices that will result in your website being banned from the search engine results.

Our core SEO Services include:

SEO Audit and Website Analysis Review

This is in depth review of your website, from an search engine optimisation perspective, and includes , navigation, internal linking structure, meta data, inbound links, content etc.

Review of analytics data

A thorough review of existing visitor and keyword data (if any) provides invaluable insight into the way your site has been performing in the past and what kind of visitors you are currently attracting. If your site is new, we can set up of Google Analytics to determine who, where, when and how your visitors find you in order to maximise conversions.

Keyword research

Keywords form the basis of effective SEO so it is absolutely essential to commit as much time as is required to get it right. We compile an extensive keyword list which is then pruned down to a set of core keyword targets which are then proposed and agreed with you. They will be the most relevant, highest traffic potential keywords for which your site has a realistic chance of competing for a page one position, in the short, medium or long term.

Competitor analysis

Any site that is ranking well for your target keywords is a competitor and a review of those competitors will reveal if they can be beaten for your target keywords and also how they can be beaten.

Onsite Optimisation

Ensuring all required meta tags are present, compliant and optimised for organic search.

Organic SEO content strategy

A combination of the optimisation of existing content and the creation of new content for publication on your website or on third party websites to generate direct traffic and links to improve rankings.

Link building services

Link building is undoubtedly the most effective but also the most specialised and time consuming aspect of organic SEO work and this is where an experienced organic SEO consultant can really make a difference to your internet marketing campaign. An inbound link from another site acts like a vote of confidence for your site in Google’s eyes. The more high quality and relevant links you have, the more authoritative your site becomes and the higher your site will rank.

Keyword Rankings

Keyword rankings are a great way to know whether your SEO services are providing value for money and, having agreed the core keyword targets with you, we will provide a report at the outset of the rankings for those keywords and also share with you any other rankings we may have recorded in the course of our keyword research.

Progress reports and reviews

We will keep you informed by sending regular monthly reports regarding keyword rankings, traffic and other key metrics alongside regular reviews carried out in person or via the web.

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