However, having millions ready to listen means there are millions of other Twitter accounts to compete against – so how do you make yourself or your client stand out from the noise?
- Get consensus on the public profile from the start from all parties concerned- agree on the corporate image you want to promote.
- Establish your online identity. Choose a user name that reflects your company name or one very close to it.
- Brand your profile page and update your Twitter icon. Use the Bio feature to establish your service or product and always link to a website if there is one.
- Consider using different Twitter accounts to feed into the main one if applicable, i.e. Customer Service, Technical Support, Promotional Offers. Make sure each are branded the same to ensure continuity.
- If you’re using just one account try and vary the tweets – a constant stream of promotion or sales pitches can be off putting to potential followers.
- If you or your client has a blog, tweet about and link to each new post.
- Always include a link back to the URL if you are promoting something on your website.
- Use keywords in your tweets so you’ll be found on searches (just like real SEO!)
- Twitter works best when its two way – follow people back, respond to their tweets, promote others.
- Take notice of the Trending Topics – these are the 10 or so most popular subject of current tweets. If you have something to say that fits in with a topic, just pop a hashtag followed by that subject on the end of your tweet. That way (for a few minutes anyway) your tweet will be on the front page of searches on that hashtag subject.
- Don’t wait to tweet until you have something to say – build up your following and then you’ll have an audience for that special announcement.
The world of social media is evolving at a crazy rate and it takes time and effort to build up a presence. However, the rewards could definately be worth it for a well executed and well maintained campaign.
There’s a reason why people like Stephen Fry and Jonathan Ross are reaping incredible PR benefits with their Twitter presence – they are an easy reference point for new users, a safe pair of hands, a trusted source. Make your social media campaign a point of reference for your customers and clients too and build up that client relationship in a unique and rewarding way.