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5 SEO Strategies to Get More Traffic to Your Videos
Tired of writing blog posts? Videos are a great way to build brand awareness, drive more traffic to your website and keep your audience engaged.
But when creating video content, you face the same dilemma as when you write blog posts: Views. It’s hard to watch or like a video you don’t know exists.
Just like with your website, the right SEO strategies can drive more traffic to your videos. In this post, we’ll focus on YouTube videos, as it’s the largest online video platform.
Here are five easy to implement techniques to help you rank in both Google and You Tube and as a result – get more views!!
1. Use the Right Keywords in the Right Places
Keywords “tell” Google and other search engines what your video is about. Search engine algorithms are smart, but still not smart enough to fully understand a video’s content. That’s where you come in.
Do a little research to find the best keywords for your video. Consider not only search volume, but also whether the keyword is video-friendly.
Perform a quick search of the keyword to see if any videos come up on the first page. If so, that means Google’s algorithm probably associates that phrase with people who want to see videos on the topic.
Once you have a list of keywords, you’ll want to place the most important ones:
- In the title
- In the description
Be creative with your titles, too.
“WordPress Tutorial | How to Make a Website” is a more SEO-friendly title than “Making a Website.”
Following is an example of a well-optimized you tube video. Here the keywords are: “how to setup video channel”. This video includes the keywords right at the front of the video title and the description. Both great places to help rankings.
2. Write Lengthy Video Descriptions
The video’s description is another opportunity to include keywords and educate viewers on the content of the video. Search engines will look at the description for clues as to what your video is about.
A description of 200 words or more may help boost your rankings, but be smart about what you include in those 200 words. Aim for quality – not quantity.
When writing your description, find natural ways to include natural keywords. Explain what the viewer will learn and how the content will benefit them.
Many people recommend including the video’s transcript in the description.
Regardless of which route you take, don’t go overboard with keywords. Keyword stuffing, even in video descriptions, will only hurt your SEO efforts.
3. Create Playlists
Video playlists are just like song playlists: They include a group of videos that play in succession. Playlist titles also give search engines an idea of what your video’s content is about.
There are a few ways to create playlists to boost your SEO efforts:
- Group similar videos together. For example, if you had a design-related website, you might have all of your WordPress tutorial videos in one playlist, and all of your Photoshop tutorial videos in another playlist.
- Group videos in a series. If you have multi-part tutorials or you covered a topic over the course of several videos, you can create a playlist.
The great thing about this strategy is that it helps your SEO efforts and it also adds value to the viewer. Instead of having to search through your video library, viewers can watch all of the videos on a topic or in a series without having to lift a finger.
4. Encourage Subscriptions and Shares
A simple way to boost traffic to your video is to encourage viewers to subscribe and share.
Shares can build natural links to your video, which can help boots your rankings. More subscriptions also means that more people will watch your new videos when you post them.
Include a strong call to action at the end of your video asking viewers to subscribe and share.
5. Create Quality Content
This last tip may not be useful after you’ve already created your video content, but it’s something that you should keep in mind moving forward: quality content.
Create videos people want to see. And if you’re creative, focus on creating viral content. When videos go viral (meaning they get a lot of shares in a short span of time), you can generate thousands of views and build links naturally.
To recap: Use the right keywords, write long descriptions, create playlists, encourage shares and focus on creating quality content. Be sure to use these five SEO strategies to boost traffic to your website and hopefully, improve your video’s rankings.